You must have heard about governments and local administration bodies in various countries distributing subsidized drugs to their people for controlling fatal diseases like tuberculosis, cholera etc.
Mayor of a northwestern Italian town Vallaro has taken a lesson from this and has announced a monetary reward program to encourage overweight residents of the town to lose weight. Under this program, men will be paid 70 Euros for shedding every 9 pounds and women will get same amount for losing 7 pounds. Not only this, maintaining the reduced weight for 5 months with entitle them for another 200 Euros!
Expanding waistlines has become a major health concern for Italian people with almost 35 percent of country’s population being obese or overweight. This program is definitely going to help those who are shying away from going for a wait loss program because of financial reasons. Approach taken by Mayor Gianluca Buonanno is an innovative way to address the deteriorating health of the residents of Varallo, and is likely to set an example for others to follow.
Lose weight to get paid!
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